Markup Calculator — Price Your Products Correctly
Set your selling price from cost + markup — and see the margin it produces, because they are not the same thing.
How to use this tool
- Enter what the product costs you.
- Enter the markup percentage you want on that cost.
- Press Calculate for the selling price — and the margin it creates.
Example
The formula
What the result means
Markup prices your product from the cost upward; margin tells you what share of the final price is profit. A 50% markup is only a 33% margin — knowing the difference protects you when customers negotiate or when you compare yourself with competitors.
Frequently asked questions
Why isn't 50% markup a 50% margin?
Markup is measured on cost; margin on the selling price. The selling price is bigger, so the same profit is a smaller percentage of it.
What markup should I charge?
Cover your costs, then your overheads, then leave profit. Typical retail markups run 30–100%; services can be higher. Test: can you pay rent + salaries from the margin at your sales volume?
Can I use it for food pricing?
Yes — a common restaurant rule is ingredient cost × 3 (a 200% markup). This tool does that arithmetic instantly.
Is my data private?
Yes — nothing leaves your browser.
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